April, 1998Northwestern Extract Company recently named James Dudley National Sales Manager. Dudley's territory will encompass the entire continental United States. He is charged with increasing sales within the existing customer base, and exploring opportunities in new markets for the flavors and extracts.
Dudley's current customer base includes soft drink bottlers, commercial brewers, brew pubs, home brew retailers, industrial food manufacturers and medical manufacturers. His primary focus for the next 12 month period will be on cultivating increased interest in Northwestern Extract's products for the food and beverage industries.
A short time ago, Dudley opened his extensive database of beer homebrewing recipes for use in the newly published Homebrewing For Dummiesª by Marty Nachel. According to Dudley, its a great book for both beginners and intermediate brewers. "I really see this book as an opportunity to bring new customers to the homebrew industry. Some of those high tech books are okay if you want to do the calculus, but everyone can benefit from this book."
Visit Northwestern Extract's Web site at http://www.nwextract.com
